Thursday, February 20, 2014

Whiskey Bubble

Fortune article:

"In the 1950s and '60s, the whiskey industry predicted endless growth. Distilleries were filling barrels as fast as they could make them, socking away a million or more a year. In 1967, there were 8 million barrels of whiskey asleep in Kentucky warehouses. Then the bottom fell out [...] Between 1960 and 1975 whiskey's share of the liquor market dropped from 74% to 54%, while the 'whites' - vodka and unaged rum and tequila - climbed from 19% to 35%."

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