Thursday, September 11, 2014

Radio Shack CEO Comments On Q2 $RSH

From press release:

"As for the second quarter, our retail business, which represents approximately half our sales, saw an improving sales trend. That trend is continuing into our third quarter as our turnaround strategy gains traction on the retail front. We are working to lessen our dependence upon the mobility business as we continue to reinvigorate our store experience and revamp our product assortment. We're seeing strong consumer response to new offerings such as our Fix It Here program, where we can quickly fix mobile phones right in our stores, and we are also beginning to see the effect of our pipeline of innovative and differentiated products.

"At the same time, we have been challenged by the persistent industry-wide decline in consumer electronics and soft mobility market," Mr. Magnacca continued. "The postpaid mobility business drove the majority of the weak performance this quarter due to lackluster consumer interest in the current handset assortment, consumers waiting for an iconic handset launch this fall, and intense promotional activities by the wireless carriers. We are working to address our challenges head-on and focus on profitable sales by improving the technology we use to sell mobile phones and bringing in new wireless offerings. We believe that, long-term, our adjusted approach to mobility will position it as an important contributor to our overall business."

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