"The Profit Parfait: Exploring the deeper layers of corporate profitability"

Great article,

"Our advice to managers seeking to dominate their competitors is to pursue differentiated, high-[return on sales] strategies that invest in the generation of pricing power in the market, even at the expense of volume, cost, and asset turnover. No easy feat, but at a minimum our findings set a direction for managers and offer focus on the critical drivers of success."